When To Setup Automated
Emails on Rare.io


Written by Franco Varriano.

1. Overview

One of the beauty of email marketing is its ability to run on autopilot. Automated emails generate revenues while you’re busy taking care of thousands of other things. Putting your email marketing activities on autopilot should one of the first thing you do as soon as you sign up for an email service provide. Here’s a list of event that can be monetize with automated emails.

2. On Initial Purchase

When a customer make an initial purchase on your store, you can create an automated email that welcome every new customers to your world. This event is typically used for Welcome Email series.


3. After An Order

Whenever a customer places, you have the ability to create reminders based on your expected purchase cycle. For example, if you set up an event for 21 days after “customer places an order” , Rare will look every day for customers whose last order was exactly 21 days earlier and send them the email. If they order on day 20, they do not get the email the next day, they get it once another 21 days have passed since their last order.

Most online stores set up automated emails for 30 days after customer places an order, and another for 60 days after customer places an order, 90 days after customer places an order etc. Rare always looks for days (or hours, weeks etc) since their last order on the store.


4. For A Specific Order Number or Period of Time

Whenever you run a special campaign tied to the number of orders someone has places on your store, you can set automated emails to . For example, send an email after X amount of time has passed since a customer place their 5th order (or their 3rd order, or their 10th order,etc).

5. Customer Becomes Idle

To Rare, a customer becomes idle when the latter has not make a new order in 6 months. You should set an automated email to revive those customers. Once the campaign setup, Rare.io will look every day for people who have not purchased in 6 months and send them the email/incentive.


6. Customer Churns

Customer churn is expensive, setting an automated emails to fight churn is a must in ecommerce. To Rare, a customer without a purchase in 1 year is considered churn. Rare will look for people who have not purchased in a year and send them the automated email.

7. Conclusion

You can always access our support portal for a visual representation of those steps. If you’re an ecommerce merchant and don’t have automated email marketing campaigns setup for your store, you’re losing money. Right now. Rare.io makes it easy to start using automated email campaigns for common challenges like: Welcome Series, Abandoned Carts, Order Follow-up emails and more! You can learn more about our powerful email marketing automation features here or go ahead and get started right away by using Rare.io for FREE.

And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.

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