Rare.io 101


Written by Franco Varriano.

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1. Overview

Rare.io is an email marketing solution for online stores that uses predictive analytics to analyze customer buying behavior to determine incredibily accurate product recomendations and the best timing to deliver emails to each individual customer at the time of the day they’re most likely to shop on your site.

2. The Breakdown


Send relevant recommendations to your customers
Powered by big data and predictive analytics, Rare.io’s predictive engine uses the store’s order and customer data to detect trends and patterns to recommend the products each customer is most likely to buy.

Create beautiful emails that delights customers
Effortlessly design beautiful and responsive emails that display perfectly anywhere by leveraging the email designer’s drag-and-drop feature or importing your own HTML code to the editor.

Segment your prospects and customers for better results
The visual segment builder lets you find the perfect audience for any of your targeted messages. Turn prospects into valuable customers by segmenting prospects lists and send highly targeted messages to the right customers at the right time as soon as they join your newsletter for better promotional campaigns, and better results.

Cart Recovery Email
Recover lost customers with beautifully emails designed to engage customers who have added products to their cart but failed to check out.

Extended reports
Gain insight into your store purchase metrics, including end-to-end conversion tracking from initial email sent to purchase, plus over 50 other store metrics to help run your business and a weekly performance report email.

Custom coupon
Add one-time-use coupons into email campaigns to give customers additional incentive to make new purchases.

Ecommerce integration
Integrate Rare seamlessly with your online store, we support the most popular ecommerce platforms including Shopify and Bigcommerce.

4. Conclusion

If you’re an ecommerce merchant and don’t have automated email marketing campaigns setup for your store, you’re losing money. Right now.

Rare.io makes it easy to start using automated email campaigns for common challenges like: Welcome Series, Abandoned Carts, Order Follow-up emails and more! You can learn more about our powerful email marketing automation features here or go ahead and get started right away by using Rare.io for FREE.

And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.

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