Last Minute Black Friday Email Subject Lines That Make Sales!

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Written by Franco Varriano.

There’s tons of data out there that shows that email subject lines are the hook that will pull your customers in – or push them away.

A recent study found that 47% of customers open emails based on the subject line alone! But it’s a double-edged sword because the 68% also used the subject line to gauge if a message was spam.

So how can you make sure to stand out in the inbox – while boosting your sales this holiday season?

Don’t worry, we’ve gone ahead and made a last-minute round-up of ere are some of the best Black Friday subject lines we’ve seen that you can use as inspiration for your last minute Black Friday & Cyber Monday sales push!

Actual Black Friday Email Marketing Examples

Putting this all into practice, here are some actual, real-world examples from some of the biggest ecommerce brands out there – from this year’s Black Friday email marketing season! (No looking back at last year here – there are fresh examples that are generating actual sales, right now!)

Let’s dive in!

Forever 21 - Email #1

Subject Line: IT 👏 IS 👏 ON 👏 THE BLACK FRIDAY COUNTDOWN BEGINS
Preview Text: IN-STORE & ONLINE: 30% OFF ALL SWEATERS WHILE SUPPLIES LAST
forever 21 -1

Forever 21 - Email #2

Subject Line:
Black Friday on a Tuesday? Yes Please 🙋
Preview Text:
The final countdown.

Bellroy

Subject Line: Psst. Don’t miss our Black Friday gift.
Preview Text: We’re doing something special for you this Black Friday. Remember to check your…

Gymshark

Subject Line: Up to 70% off site-wide – Blackout has landed
Preview Text: 10 minutes to go

Casper

Subject Line: Get 10% off so you can cozy up on Black Friday.
Preview Text: We’re starting now. Get 10% off.

Casper has a really amazing email marketing strategy that we’ve written about before – check it out on the Shopify Blog!

Bonobos

Subject Line: Black Friday…Week? Up to 30% off starts now.
Preview Text: 30% off $250 | 25% off $150 | Ends Sunday FREE SHIPPING & RETURNS IN THE US
bonobos

Sephora

Subject Line: Unwrap 50% off deals every day this week 🎁

Ugmonk

Subject Line: 🗓 Get your wishlist ready. The biggest sale we’ve ever done starts Friday

What's Next?

Making more sales starts with better email marketing. 

It’s not too late to take advantage of the busiest shopping season of the year and make more sales with Rare.io – smart ecommerce email marketing for Shopify!

Try our smart email marketing platform – designed specifically for ecommerce entrepreneurs FREE for 14 days

And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.

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