How To Earn $245,000+ In 8 Months With Welcome Emails

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rare.io-smart-ecommerce-email-marketing-author-franco-varriano

Written by Franco Varriano.

Does your ecommerce store use Welcome Emails? Chances are the answer is yes. 

But are they focused on turning those new subscribers into customers? Probably not. And you aren’t alone.

However, in an increasingly complicated and noisy ecommerce landscape, you can’t afford to miss this first opportunity to make a customer for life. It’s your first impression, and a HUGE opportunity to have that visitor become a loyal customer.

Welcome Emails see more than 4x the open rate & 5x the click through-rate of other email campaigns. So how can you take advantage of this opportunity to get a new customer and make more sales? 

To answer that question, we’re going to breakdown how one Rare.io store leverages our Welcome Emails to drive close to $250,000 USD of sales – in just 8 months

These are the actual emails – the good and the bad – that they’ve been sending to their brand new subscribers. We’ll outline all the tactics they use, the benefits of the copy writing, and what can be improved; so that you can just take these lessons and apply them to your own ecommerce email marketing efforts.

1. New Subscribers Expect Welcome Emails

Why Welcome Emails?

Well, as mentioned above, Welcome Emails see lots of engagement, but don’t take our word for it:

  •  Over 74% of customers except Welcome Emails when they signup (source);
  • Welcome Emails generate 320% more revenue per email compared to other promotional emails (source);
  •  Only 73% of brands include a discount offer (source);
So what does all this mean for your business? That there’s a big opportunity to make a great first impression and gain a new customer by implementing Welcome Emails for your store. 

2. The Welcome Email Teardown

This case study covers a Beauty & Cosmetics brand that is based in the United States, but ships internationally. They joined Rare.io in June of 2017 and then started sending Welcome Emails in July. In just 8 months, they’ve been able to:
  • Get a 100% open rate – everybody wants this email!
  • Get a 17% click-through rate;
  • Generate close to an additional quarter million dollars ($250,000 USD) in sales.
Here’s the breakdown:

3. Key Takeaways

This store has done a great job with their Welcome Emails. Here’s a quick recap of all the positive elements:

  • Great branding (consistent, friendly, spot-on with target audience);
  • Playful media formats that showcase products;
  • Clear Call-To-Action (CTAs);
  •  Simple discount code;
  •  Recommended Products in the Welcome Email (great upsell opportunity!);
  •  Trust building & de-risking statements with free shipping & return information;
  • Social Proof & community building with social links

And here’s what could have been improved:

  • Additional email (why only send 1 Welcome Email?);
  • More social proof, maybe a customer testimonial? 

 

4. Wrap-up

To reap the benefits of Welcome Emails and email marketing in general, you need an email marketing tool. 

We suggest you check out Rare.io. 

Rare.io lets you personalize your emails to a degree impossible in other email marketing software. We take the data you already have and unlock it to create hyper-targeted offers that translate into a bigger bottom line for you.

And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.

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