3 Ways To Boost Sales
On Black Friday


Written by Franco Varriano.

With the biggest shopping day of the season fast approaching, it’s time to get moving on your promotions. To help, we’ve created a list of actionable promotion ideas that you can use to get your piece of the Black Friday pie.

1. Email Your Lists

Begin your plan by email blasting your past and potential online shoppers ahead of the influx of marketing especially when your competitors are still busy figuring out what to do. There is no doubt social media is thriving but email marketing is a time-tested strategy to expand both your sales and your customer base.

How to make it smarter?

  • A catchy subject line: Your email subject line is a vital component to your campaign’s success as this is the first thing that your targeted audience will read. If you won’t catch your reader’s attention with your subject line, then it is most likely to expect an unopened email.
  • Timing is everything: Send the email at the time when your customers are more likely to engage with it. Email marketing is like nurturing a seed to grow.
  • Save the date: Include a personalized “Add this event to your calendar” section linking your website. You don’t want them to miss your Black Friday or Cyber Monday sale.

2. Add Scarcity

Customers can be very indecisive. Most of the time they like to compare your products first with your competitors before clicking that purchase button. This is true as shown by a research for comparative pricing which discovered that 94% of online shoppers take time in finding the cheapest product, 36% of which spend an additional 30+ minutes of comparison shopping before arriving to an actual purchase decision. By including a countdown timer to your promotions, you help your customers decide immediately, thus closing that sale right there and then.

How to make it smarter?

  • Promotional email: An announcement over email helps build anticipation days or weeks before your Black Friday and Cyber Monday sales.
  • Social media Ads: Facebook enables online store to add a countdown in ads. You can even add a countdown counter to your Facebook page in anticipation for Black Friday.
  • Landing page: A website banner timer to reveal when the actual sale will start so people can plan ahead and anticipate the sale.

3. VIP Deals

Every businesses should be able to keep track of customers based on their purchase habits. Your most loyal customers should be treated differently. Black Friday is the perfect occasion to send highly targeted offers to those VIPs. You can make them feel special by giving them insights into items that’ll be available and on sale, or the ability to reserve an item ahead of time, additional discounts or early bird shopping.

How to make it smarter?

  • Segment your lists: Use segmentation features to create new special lists based on customer lifetime value.
  • Use coupon: Unique coupons for VIPs are effective when running special campaign, it’s also easier to track.
  • Limit offers to increase order value per customer: By offering your special offers to, let’s say, orders over $250 only and showing a message that they need to spend more to reach the sales goal and receive a special offer, you can motivate VIPs to buy more items from you.

4. Conclusion

If you’re an ecommerce merchant and don’t have automated email marketing campaigns setup for your store, you’re losing money. Right now.

Rare.io makes it easy to start using automated email campaigns for common challenges like: Welcome Series, Abandoned Carts, Order Follow-up emails and more! You can learn more about our powerful email marketing automation features here or go ahead and get started right away by using Rare.io for FREE.

And if you’re one of the thousands of merchants who are already using Rare’s Smart Email Marketing software and want to see how our Customer Success Team can work with your brand to grow your revenue – feel free to book a call at your convenience here.

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